By positioning your demands within the worldview your counterpart uses to make decisions, you show them respect and that gets you attention and results.Buy on Amazon →
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Intriguingly, this reduction appears to be especially dramatic in brain regions that are also affected in Alzheimer’s disease, including the parietal lobe, which is important for processing and integrating sensory information; and the hippocampus of the temporal lobe, which is critical to memory.Buy on Amazon →
You can bend your counterpart’s reality by anchoring his starting point. Before you make an offer, emotionally anchor them by saying how bad it will be. When you get to numbers, set an extreme anchor to make your ‘real’ offer seem reasonable, or use a range to seem less aggressive.Buy on Amazon →
Most days, we’d rather be wrong with the crowd than be right by ourselves.Buy on Amazon →
Increasing your VO2 max makes you functionally younger. One study found that boosting elderly subjects’ VO2 max by 6 ml/kg/min, or about 25 percent, was equivalent to subtracting twelve years from their age.Buy on Amazon →
In short: humans have had good political, economic, military, and technological reasons not to weaponize space. The one question looming at our particular moment is whether everything will change in this new age of cheap space access.Buy on Amazon →
Awareness comes before desire. A craving is created when you assign meaning to a cue. Your brain constructs an emotion or feeling to describe your current situation, and that means a craving can only occur after you have noticed an opportunity.Buy on Amazon →
Your genes are operating beneath the surface of every habit. Indeed, beneath the surface of every behavior.Buy on Amazon →
The wrong choices wouldn’t merely slow us down, they might create existential risk for humanity.Buy on Amazon →
The logical first step in our quest to delay death is to get our metabolic house in order.Buy on Amazon →
I am also cautiously optimistic about pairing these tried-and-true staples of cancer screening with emerging methods, such as “liquid biopsies,” which can detect trace amounts of cancer-cell DNA via a simple blood test.Buy on Amazon →
Labeling is a tactic, not a strategy, in the same way a spoon is a great tool for stirring soup but it’s not a recipe.Buy on Amazon →
The most basic challenge is that people don’t know the questions to ask the customer, the user . . . the counterpart. Unless correctly interrogated, most people aren’t able to articulate the information you want.Buy on Amazon →
The implementation intention formula is: I will [BEHAVIOR] at [TIME] in [LOCATION].Buy on Amazon →
There is such tenderness in braiding the hair of someone you love. Kindness and something more flow between the braider and the braided, the two connected by the cord of the plait.Buy on Amazon →
Religion is a culture of faith; science is a culture of doubt.Buy on Amazon →
Statins are far and away the most prescribed class of drugs for lipid management, but there are several other options that might be right for a given individual, and often we need to combine classes of drugs, so it’s not uncommon for a patient to take two lipid-lowering drugs that operate via distinct mechanisms.Buy on Amazon →
“No” is the ultimate negative word. But at the end of the day, “Yes” is often a meaningless answer that hides deeper objections (and “Maybe” is even worse).Buy on Amazon →
Your habits are modern-day solutions to ancient desires. New versions of old vices. The underlying motives behind human behavior remain the same.Buy on Amazon →
The Japanese have this figured out. When negotiating with a foreigner, it’s common practice for a Japanese businessman to use a translator even when he understands perfectly what the other side is saying. That’s because speaking through a translator forces him to step back. It gives him time to frame his response.Buy on Amazon →
The best way to get your counterparts to lower their demands is to say “No” using “How” questions. These indirect ways of saying “No” won’t shut down your counterpart the way a blunt, pride-piercing “No” would.Buy on Amazon →
Playing came naturally to all of us as kids. Then, somewhere along the way, some of us decided we had more serious and important things to do with ourselves and so we gave up play.Buy on Amazon →
Autopsy data from young people who died from accidents, homicides, or other noncardiovascular causes have revealed that as many as a third of sixteen- to twenty-year-olds already had actual atherosclerotic lesions or plaques in their coronary arteries when they died.Buy on Amazon →
Exercise helps keep the brain vasculature healthy, and it may also help preserve brain volume.Buy on Amazon →
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